Creating a product

A comprehensive guide to create digital products at Catalpa

Summary

This document provides guidelines on how we develop and manage products at Catalpa. It was designed as a working tool for all Catalpa staff and consultants, particularly for those leading product development, managing the product portfolio, and working on any phase of the product life cycle.Here you will find details about our product development and management model as well as guidance, recommendations and a step-by-step process to help you at every stage of product design, development, and management.

What is covered

Our model

• Catalpa design thinking

• An introduction to participatory design

• An introduction to human-centred design (HCD)

• An introduction to agile methodologies

• How we work products within a program / program

Product design and development phases

This section provides details for the product design, development and management. The process recommended is aligned with Catalpa design thinking process and it uses HCD, participatory design and agile methodologies. For each phase you will find further details such as phase objective, a list of recommended activities and guides, tools and templates for each activity.

0. Contracting

1.Learn

1.1 Prepare

1.2 Discovery

1.3 Empathise

2. Create

2.1 Ideate

2.2 Implement

3. Refine

3.1 Release

4. Evaluate

4.1 Maintenance